Why modeling is important for successful brand advertising

👉 Take 5 minutes to
✔ Learn about effective brand campaigns.
✔ Know how to find models that match our brand.

hello. Spotlite, the fastest place for brands and talent to meet. Brands always want models that represent their unique vision, aesthetic, and lifestyle. Nike uses passionate female athletes to campaign their brands, and Zig Zag uses models from different generations to send their own unique message to the world. Hot chocolate brand Mitté uses adorable child models to create heartwarming ads every time. In this way, each brand and its products and services will have their own preferred model that will eventually come to represent the brand itself. Are you still struggling to find the face that represents your brand? In this article, we'll cover the importance of models to your brand or business and tips for successful brand campaigns.

Brand ads/campaigns

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When we talk about brand campaigns from a marketing perspective, we're usually referring to different advertising or strategic approaches or sets of marketing. It's not just TV or out-of-home advertising as it used to be, but rather an approach that creates a positive feeling (mental image) of the brand in the minds of consumers, which has a significant impact on their purchasing decisions. Not sure what to do?

More succinctly, it's the most direct way you take to raise awareness of your product or service, and for the purposes of this content, it refers to the many marketing activities you do to build your brand's image and identity and inspire consumers to buy. In today's competitive environment, it's important to properly utilize models in your marketing efforts to build brand presence. What's the role of models in reinforcing branding and driving leads?

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The role of brand ad models

1. Positive brand perception: Models elevate your brand's identity and value. A model's external or internal attractiveness can translate into brand appeal. When consumers see your brand model, they subconsciously recognize your brand as good and trustworthy. In turn, this reinforces the brand image and plays a decisive role in purchasing decisions.
2. Recognition in the consumer's mind: Just as good copywriting, commercial songs, etc. stick in our minds, campaigns with attractive models are more likely to be remembered. The human brain is programmed to remember faces and emotions well, so attractive models leave a more lasting and powerful impression on potential customers.
3. Social media influence: The power of models is amplified, especially when social media is an integral part of our daily lives. We tend to engage more with visually appealing content. Social media marketing with models leads to more shares, likes, comments, and eventually virality. This increased engagement can lead to organic brand exposure and expand your business to more customers. And in some cases, like the influencer model, the model itself leads to direct brand influence.

Meet Duni, our model for the AndenwithDance campaign

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How branding succeeds = a relevant model

You can argue about the impact of models on your business (brand). But there are still good models and brand campaigns for brands that do well. Proper modeling and marketing utilization has a huge impact on the success of your branding. With a compelling model, companies can build a stronger brand image and attract more customers. So how do you find a model that's relevant to your brand?

If you're looking for a model for a video commercial, choose Video Commercialto get a list of models with relevant experience and expertise in a second! You can also get a list of models for lookbooks, magazines, or industry categories outside of video commercials. And all this without a phone call, kakaotalk, or email! No signup required! That's easy, right?! You must register to view model details and request a quote. Start modeling in 1 second with a simple social login. With easy sign-in with your KakaoTalk, Facebook, or Google account, sign up today and share in your brand's success in the Spotlite.