A small brand owner's guide to shopping mall modeling
hello. Spotlite, where all brands and talent meet. Did you know that the e-commerce market in Korea is expected to reach around 300 trillion won this year? Mobile shopping in particular has seen tremendous growth, with mobile commerce accounting for over 80% of all e-commerce. While this growth in the online shopping market is largely driven by large companies, we've also seen significant growth in small brands. In the domestic fashion market, small and medium-sized designers with unique values and brand stories are capturing the hearts of consumers and growing rapidly. Today, we're going to tell you all about hiring a "shopper model," an essential part of running a successful online storefor a growing small brand.
👉 If I take 5 minutes to
✔️ I can determine if we need a model for our store.
You can find a checklist for getting a shopping mall model here: ✔️
✔️ is the easiest and fastest way to get a good model.
Do we really need models in our store?
Of course, not every store needs a model! Food, certain kitchen products, and interior products don't necessarily require specialized models. But for products like clothing and accessories, you need models that make the product more appealing. For example, if a potential customer goes to an online store and wants to make a purchase, but all they see is a picture of a pair of shoes or a watch, it doesn't inspire them to buy. It's hard to imagine your own worn shots when you see images like this. You need a model that makes you want to buy the product, even if you don't wear it yourself, just by looking at the model's shots. In other words, the purchasing power of something a person wears or uses can vary depending on the model. If you sell product categories like clothing, accessories, cosmetics, and hair products, we definitely recommend hiring models!
Learn more about professional model Mari >
By enlisting a shopping mall model, brands can use
1) You can better communicate your brand image and story.
2) Continuously engage with consumers through different models and different content to build brand loyalty and drive conversions.
3) Show models actually wearing or using your product to maximize its practicality and appeal.
Which model do we need for our mall?
Learn more about professional model Lera >
There are many different types of models, but which one should you choose for your store? First, you need to consider the nature of the product categories you sell and define the model you need accordingly.
For example, if you're a shopping mall selling hand products, you'll need models of hand parts, and if you're a sports apparel brand, you'll need models specializing in sports! Use the following as a guide to think about exactly what kind of model we need for our brand.
| Product categories | Model type |
| Cosmetics | Beauty Models, Skin Models |
| Hair and body products | Part models (hair, hands, arms, etc.) |
| Sports | Sports (Golf, Tennis, Goffcourt, etc.) models |
| Weddings, etc. | Wedding/Hanbok Models |
| Underwear/Swimwear | Lingerie and swimwear models |
| Apparel and props | Lookbook Models |
| Accessories | Part models (hands, feet, etc.) |
Now it's time to get the shopping mall model!
Once you have a good idea of what you need, it's time to get a model for your brand. This is the hardest part for many people, but it's not hard at all. Take your time!
Access Spotlite, our professional modeling platform, at 1️⃣.
2️⃣ Select the model type you decided on above. (If it's not an exact match, pick the closest kind)
Check out 3️⃣ for models that match your brand (shopping mall) image and concept, and add your favorites to the model list. Once you've added everything, click Confirm quote at once.
Tip. If you're a small brand with a limited budget, click the Lowest Price button to see a list of models by lowest quote! We'll automatically recommend models by lowest quote! :)
Visit 4️⃣, fill out a little information about your shoot, and request a quote. Now all you have to do is wait for an answer from the model!
For a small brand to succeed in a sea of shopping malls, it's very important to find the right model that fits the brand image and makes our products stand out. Especially if you're a small brand owner, you're probably worried about cost. You're probably worried about how much the quote is, whether there are any hidden costs, and so on. Spotlite makes it easy to cast models on a budget, either by setting a predetermined budget range or by using the Get Lowest Quote feature. Worry no more, we're being transparent about the estimates our models make. Use these tips and tricks from our Spotlite to find the best models for your brand, and make your brand even more valuable! With Spotlite, it will be much easier to find different kinds of models.