How Does Marie Claire Cast Foreign Models? | How to Cast Without a Modeling Agency

Whenever you needed to cast foreign models, did you find yourself searching for model agencies in different countries, exchanging countless messages, and struggling with coordination? Marie Claire, a leading fashion magazine, faced the same challenges.

Since foreign model agencies operate primarily within specific countries, casting models of various nationalities simultaneously was difficult. Additionally, contract terms varied between agencies, and when deadlines were tight, finding the right model became even more challenging.

Marie Claire adopted a "new approach" to global model casting to overcome these obstacles—let’s dive into how they did it!

Why Model Agencies Weren’t Enough for Foreign Model Casting

Marie Claire needed foreign models from various countries, including Korea, the U.S., for a special Lunar New Year shoot. They initially received model lists from traditional model agencies but couldn't find the ideal candidates. 😭

They reached out to more foreign model agencies to find the right models, which required significant time and effort. More intermediaries (i.e., model agencies) meant a higher risk of exceeding their budget. Realizing the inefficiencies of the traditional approach, Marie Claire turned to Spotlite, a model casting platform, to source global talent.

"We Wanted to Cast Foreign Models from Various Countries in One Place"

Traditional foreign model casting methods had several inefficiencies. To cast models from different countries, agencies in each country had to be contacted individually. When working under tight deadlines, it was often impossible to secure the right models on time. Additionally, agencies had different pricing structures and contract terms, leading to unexpected costs and budget overruns.

By using Spotlite, Marie Claire was able to solve these issues. With just one search, they found foreign models from various countries, including the U.S., Thailand, and Korea, and cast them instantly. Without the need for separate negotiations with multiple model agencies, the entire process became much more efficient.

1. Over 2,000 Verified Foreign Models

Spotlite has a network of over 2,000 verified foreign models with experience in global brands, advertising agencies, and fashion & beauty productions.

Previously, Marie Claire had to review countless portfolios and individually contact model agencies, which was time-consuming. With Spotlite, they could search for models and receive tailored recommendations in just a few clicks.

2. Model Filter & AI-Powered Recommendations

If you're looking for foreign models from specific countries, like Marie Claire, simple filters make the process seamless. Just set the model’s nationality, select gender, and instantly find models that meet your criteria. The AI recommendation system can even suggest models based on detailed characteristics such as "commercial model" or "mixed-race appearance."

✔ Select nationality : Choose from Korea, Thailand, and more
✔ Gender & height : Find models that fit your concept
✔ AI-powered suggestions : Receive recommendations based on unique features

3. Multilingual Support for Global Shoots

One of the biggest challenges in casting foreign models is the language barrier. Spotlite provides multilingual translation support to ensure seamless communication between brands and models.

✔ Website translation : Supports Korean, English, and Thai
✔ Spotlite CX team : Assists in brand-model communication

4. Secure and Hassle-Free Contracts

When casting models directly via social media, many brands proceed without a formal contract, leading to potential issues. Without proper agreements, there’s a risk of models backing out last minute or making unexpected demands.

Spotlite eliminates these concerns by requiring an electronic contract, ensuring a smooth and worry-free casting experience.

✔ Draft contract provided
✔ Clear contract terms to prevent issues
✔ Reminder sent to models one day before the shoot

"In the End, We Cast 5 Foreign Models in One Place"

By using Spotlite, Marie Claire successfully cast five foreign models from Korea, the U.S., and Thailand, completing their shoot efficiently. They managed to cast global models without relying on agencies or middlemen, securing the right talent even under a tight schedule.

“For Foreign Model Casting, Spotlite is the Answer”

Brands using Spotlite have reported significant cost savings. The platform’s repeat purchase rate within 90 days is 40%, meaning 4 out of 10 brands continue using Spotlite for model casting.

Beyond model casting, Spotlite is also expanding its services to include photographers, stylists, and hair & makeup artists. Brands can now efficiently cast the perfect team for their shoots, saving time and avoiding unnecessary communication costs.

If you’re planning to cast foreign models,
try the smarter and more cost-effective approach with Spotlite!

👉 Go to Spotlite Website

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