Tips on Model Casting from Vogue
Vogue is undeniably the fashion bible. In this article, we introduce the latest model casting trends from Vogue to provide hints for those seeking new faces to represent their brands.
Which models are gaining attention?
According to The New York Times, the modeling world is experiencing a fascinating moment.
Supermodels from the 1990s are making a comeback as the stars of a new Apple TV+ documentary series and have recently graced the covers of Vogue in the UK and the US, reviving strong nostalgia for the supermodels of the 1990s.
On the other hand, there is also a desire for new talents.
Rosie Vogel-Eades, Vogue’s Global Casting Director, has mentioned, “Sometimes we feel like we’re stuck shooting the same models.” Now, she acknowledges that Vogue magazine is not the sole gateway to discovering new faces, noting that most models have already walked the runway or established their reputations through agencies.
However, this doesn’t mean there are no more ways to try to find the new face of the industry, and Vogue is still actively seeking fresh faces.
Vogue’s Global Casting Call
In April 2023, Vogue opted for a classic approach to discover new talents. They conducted a global casting call for models, reminiscent of the public competitions held decades ago to select guest editors (Mademoiselle) or cover models (Seventeen).
The difference was that, in 2023, Vogue identified as female (femme-identifying) and invited models aged 18 and above to submit videos on social media. The judging panel prioritized diversity, aligning with recent trends in the fashion industry.
8 finalists selected out of 67,000 cases
From 67,000 applications, 8 finalists were selected and announced in September.
Trends in Pursuing Diversity
Two of the selected models have expressed an interest in becoming lawyers, and the only American finalist recently graduated with a double major in psychology, women’s studies, and queer studies. According to the judging committee, this open casting was a response to the relatively homogeneous model base during Paris Fashion Week earlier in the year. Vogue’s editorial director mentioned the lack of size diversity on the runway, with plus-size models representing less than 1% of the looks.
There was no ‘one look’ in the selection criteria
How did Vogue select these models? Rosie Vogel-Eades stated that there is no longer a single “one look” that defines success in the modeling industry. She said, “The era of designers showcasing only one look on the runway no longer feels modern.” She emphasized a focus on individuality, stating, “I concentrate on personality. I like fun and talkative women.”
Rather than the type of looks a model possesses, Vogue highlighted a clear criterion: they prefer models who are punctual. “Some women are not genuinely interested in modeling. I don’t even know why they’re modeling.”
Selection Criterion: Star Power
Beyond punctuality, another important criterion mentioned by her is “star power”. It’s more crucial for someone to be a star to Vogue than being tall or the best walker.
“Individuals who can create content suitable for TikTok or Instagram Reels stood out,” she said. “We looked at who they are rather than what they are wearing.”
Mark Guiducci, the creative editorial director of Vogue
Personality is what you’re after
In the end, the key is pursuing individuality.
Meet Unique Models with Spotlite
Spotlite’s criteria for models are not based on size, race, or age but on “professionalism”. Just as the definition of beauty varies for each brand, Spotlite believes that the faces representing the brand should also be diverse.
Meet a variety of professional models actively engaged as the top muses for leading brands with Spotlite. Defining a great model encompasses professionalism, from the minor details like punctuality, as mentioned by Vogue, to the ability to express the desired feeling in the shooting studio.
How about proceeding with your next shoot alongside the carefully selected professional models by Spotlite?