Summer 2024 fashion trend, the tennis-court look
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hello. It's Spotlite, where our brand and talent connect. The popularity of tennis hasn't waned in recent years. The barrier to entry to the sport is lower than it used to be, and the tennis look has become very popular with young people. When you think of a tennis look, what image comes to mind? The tennis look is no longer a clothing style reserved for the tennis court, but can now be worn naturally in everyday wear. If you can't have it both ways, let's talk about tenniscore, the fashion trend to watch out for this season!
What is a tennis score?
Last month, when actress Zendaya debuted her tennis-court look, Google reported that searches for "tennis courts" were at an all-time high. Tennis cords aren't just a fashion trend that suddenly became hot this year. The #tenniscore hashtag has been popular among MZs on TikTok since last year.
In a nutshell, tenniscore is a style that effortlessly translates a tennis court look into everyday wear. Recently, the old school and preppy look has made a comeback, with A-line skirts, polo shirts, v-necks, linen, and sneakers all making a comeback. They say trends come and go, and in recent years, we've seen a lot of retro items like this. Mix and match with timeless pieces to create a tennis-court look that's clean and comfortable to wear. In addition to what you'd wear to play tennis on the courts at Wimbledon, a tennis court look can also include a white dress or knit that you'd wear to watch tennis.
Sports meets fashion
So why is sports apparel, including the athleisurepieces I mentioned in my last post, becoming more and more accepted and popular as everyday wear? Even more than the tennis-core look, there's a look that's making a big splash among Gen MZ. This is the "Gorpcore" look. Outdoor apparel like windbreakers and hiking boots, which are often worn for hiking, camping, and other outdoor activities, are now considered everyday wear. One of the biggest factors in their popularity is that sportswear has become so competitive that both goofy and tennis-core looks are made to be worn every day. It's more active, functional, and designed to be worn casually in everyday life. There has also been an increase in interest in casual sports like golf, Pilates, and tennis, and the number of people exercising. The boundaries between sports and everyday life are completely blurred.
How to launch tennis, golf, and other sports brand campaigns
For sportswear, it's important to showcase functionality, activity, and design, while also showcasing the model's personality and healthy image. And with Gen MZ being their primary customer base, they need models for brand campaigns (including lookbooks) that are trendy and in line with their brand image. It takes a lot of time and manpower to find a model with the desired conditions.
Andenwithdance,a brand that combines golf and tennis with everyday wear, has recently taken Spotlite to showcase the brand's model Duniwas the quickest and easiest way to cast and shoot a lookbook.
Smart golf rainwear, Cornergreen, also features model Hamletin Spotlite to showcase how the brand balances golf heritage with on-trend fashion.
Both of these brands have seen very good results. In common, you've chosen models in Spotlite that 1) specialize in golf and tennis brands, and 2) are foreigners. How do you find a model with these desired conditions? You can do this by hitting the Golf/Tennis menuin Spotlite to get a list of only the models who specialize in and have experience shooting golf and tennis. You can also click Filter model criteria to set your desired specifications to see only a list of models that meet your criteria.
Cast the model you want, no need for tons of time and labor! Get a list of models in your desired condition and request a quote in seconds, with just a few clicks!