KHY, the new brand Kylie Jenner is launching
Kylie Jenner, the trendsetter who founded a billion-dollar cosmetics brand before celebrity beauty brands became a thing, launched her new brand, Khy, on November 1!
This time it's a fashion brand, and it was officially announced on her Instagram, which is followed by a whopping 390 million people.
Build anticipation with pre-launch Early Access
KHY Early Access Website
Kylie has been building anticipation by accepting early access applications through her website,
For the Early Access page, we used a photo of Kylie with her back to us.
When you sign up for early access, we'll send you an email on November 1 at 9AM PT to see the collection before anyone else.
You only have to look at the product shots featured directly below Kylie's photo to see how serious she was about faux leather this time around.
Kylie Jenner Instagram
She's also been teasing us on Instagram with a series of photos of her wearing the product, including the one below.
The black-and-white photos of her in a leather minidress are a great representation of the KHY glamor she strives for.
We even celebrated KHY's birthday with a cake studded with roses,
How will we celebrate KHY's birthday in a year's time πΉ ?
Watch the official KHY launch video together π.
Let's watch the official KHY launch video together.
(You'll see a vertical video on Instagram and a horizontal video on your website).
The video starts with a back view of Kylie in a leather dress.
And then you're sitting at a beautifully set dining room table, opening the newspaper.
You can see that it's not just a fashion brand, it's a brand that incorporates her lifestyle.
I wore the same leather mini dress in the official launch video that I posted on Instagram before the launch.
All of the pieces worn in the video are made of leather, including the mini-dresses and leather jackets that were featured on Instagram before the launch.
We love the backless top!
At the end of the video, you'll see a leather long coat with a slit in the leg.
The way she walked down the street, the leather jacket she wore, everything had Kylie's taste.
KHY website and signature look
The KHY website already has some of the signature looks.
Photos were used to emphasize her and the silhouette of each look, which at first glance resembles a game character.
This first collection was created in partnership with leather brand Namilia and its founders Nan Li and Emilia Pfohl, all of which utilize faux leather.
She wasn't the only one modeling.
In the JUST IN section, you can see photos from other models' shoots.
The price of KHY ranged from 69,000 won to 287,100 won in Korean won. ($48 to $198)
This is how KHY describes their brand,
Can't wait for DROP 002, 003, and 004 to follow π€.
khy aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles. by collaborating with iconic brands and global designers, we hope that khy will be a platform that delivers access to incredible fashion for everyone.
"KHY aims to redefine the modern wardrobe by offering edited collections that seamlessly combine luxury and everyday style. This spans a wide range of categories and styles, and by collaborating with iconic brands and world-class designers, we hope to make KHY a platform that brings amazing fashion to everyone."
Find the right model for your biker chic look like KHY
In Spolite, we start with a model who's available to shoot in Seoul this week,
You can even book fly-in models for large campaigns.
If you're looking for a biker chic model like KHY, why not apply the filters below π?
Note that Fly-in is an international model, and Spolite allows you to shoot both domestically and internationally with international models.
- In Town β Fly-in β
- English β International β
- Male β Female β
- Keyword: Street / Lookbook / Magazine
You can click on each model's photo to go straight to their portfolio, which you can also download.
Try it out today!