Buerlangma: Redefining Global Fashion with Innovation and Tradition
In this exclusive interview, we sit down with Crystal Wang, one of the co-founders of Buerlangma, a dynamic fashion brand that is rapidly gaining recognition both domestically and internationally.
With a mission to merge Eastern traditions and Western innovation, Buerlangma’s design philosophy celebrates uniqueness, creativity, and cultural fusion. Crystal shares insights into the brand’s origin story, its groundbreaking design process, and how the team navigates the competitive fashion industry. From fabric innovation to global marketing strategies, we get an inside look at how Buerlangma is pushing boundaries and shaping the future of fashion.
The Story Behind Buerlangma
How Three Creatives Built Buerlangma
Spotelite: Can you tell us about the founding story of Buerlangma? What inspired the creation of the brand and how did the 3 members come together?
Crystal: This special brand originated from three like-minded people who all wanted to pursue their artistic dreams. We three have different ages, different perceptions of the world, and different backgrounds.
But because of an opportunity, we got to know each other and complement each other very well. I (Crystal) grew up abroad since childhood and mainly set the brand direction and business strategy through my international perspective and knowledge. QIQI focuses on art creation and design. CHAO, as a supermodel, provides us with artistic advice and does catwalk shoots.
The Meaning Behind the Name Buerlangma
Buerlangma’s Philosophy of Uniqueness and Ambition
Spotelite: What does the name "Buerlangma" mean, and how does it reflect the brand's philosophy or identity?
Crystal: BUERLANGMA, "BUER" comes from Buddhism, which describes things as unique and irreplaceable. The second meaning of "BUER" comes from “yi shi bu er", which means that everything in the world is one and there is no difference.
The meaning of the two letters of “BU ER" seem contradictory but actually are the same. It is the way of looking at all living beings. All living beings are different, but they are the same. This is the original intention of the designer in designing. “Langma’’ is taken from ‘Mount Everest’, the highest mountain in the world. It is also the meaning of the peak, this is the expectation of designers for the brand, to insist on going to the highest peak.
Named after Qomolangma, the highest mountain in the world, BUERLANGMA's values emphasise uniqueness and ambition. Just as the brand seeks to break cultural boundaries, it also strives to reach the pinnacle of fashion and creativity, offering a fresh, globally-minded perspective.
Buerlangma’s Design Philosophy and Aesthetic
Combining Eastern Traditions with Western Innovation
Spotlite: Buerlangma is known for its unique style. How would you describe the brand’s design philosophy and aesthetic?
Crystal: Our design concept is to integrate Chinese and Western elements, featuring our unique brand style while also offering customization. Our design philosophy and aesthetic style are both based on making everyone more beautiful and highlighting individual strengths.
Buerlangma strikes a blend of Eastern tradition and Western innovation. Our brand's mission extends far beyond clothing, intertwining fashion with music and culture to create a global narrative.
How Buerlangma Stays Innovative
Fabric Selection and Garment Construction
Spotlite: Can you walk us through how Buerlangma stays innovative in terms of fabric selection and garment construction?
Crystal: We have our own company and employees, in the company we have thousands of kinds of fabrics, daily we through the design and clothing research, constantly update our products and designs.
Merging Tradition and Modernity at Buerlangma
Incorporating Chinese Elements with Global Appeal
Spotlite: How do traditional Chinese elements influence the designs of your collections, and how do you balance modernity with cultural heritage?
Crystal: For example, in the cover design of Beyonce's album, we combined the traditional elements of Yunnan ethnic minorities in China and the silhouette design favored by Western countries to produce. I hope to let more people around the world see China's innovative design through the brand. If only elements from a certain country are used, people in other countries may not be able to accept it, but the integration of elements from multiple countries will make everyone better understand.
Buerlangma’s Target Audience and Marketing Strategy
Catering to Global Celebrities and Individuals
Spotlite: Who is the target audience for Buerlangma, and how does the brand cater to their evolving fashion needs?
Crystal: Due to our customized strategy and brand style, the majority of our audience is currently global celebrities, as well as some individual users. Through the needs of each person, we develop different solutions according to the user.
Expanding Buerlangma’s Reach Through Creative Works
Spotlite: Buerlangma has gained attention both domestically and internationally. How do you approach your marketing strategy?
Crystal: In fact, we have been expanding the market through works, and every celeb will receive attention from the industry, so that more and more people know and see it.
Challenges and Future Directions for Buerlangma
Overcoming Cost and Scalability Issues
Spotlite: What are some of the biggest challenges Buerlangma has faced in the competitive fashion industry, and how have you overcome them?
Crystal: Our challenge has always been cost and volume. Because it is customized, it is difficult to increase the number of our customers, and the market competition is very large, and the cost of each piece is very high. This is also the problem of our future homework, and we are also looking for other direction business strategies to improve the brand.
Spotlite: With the rapid changes in global fashion trends, how does Buerlangma stay ahead of the curve?
Crystal: Maintain our own style and persist in innovation and breakthroughs. Continuously seek out better partners for collaboration.
Buerlangma’s Standout Collections
Leading the Trend with 3D Printing
Spotlite: In your opinion, what’s Buerlangma’s most celebrated collection and why?
Crystal: I think it was the 3D printing season that led the trend of 3D printing physical products in China and around the world, showing everyone that virtualized products could be made into real objects.