📸How to Smartly Price Your Global Usage Fees
As rapidly growing brands expand into global markets, they showcase their products and campaigns across various countries.
However, some models have encountered situations where their work is used internationally without clear agreements on usage rights and duration at the time of the shoot.
📌 To prevent such issues, Spotlite ensures that
Clients must specify the usage countries and duration when requesting a shoot.
Still, for models, deciding on additional fees based on country and duration can be challenging.
That’s why we’ve put together a guideline based on Spotlite’s standards
To help you establish your own clear criteria when setting additional fees.
💡 However, Spotlite’s standards are not the absolute answer!
If you already have your own pricing structure, feel free to stick with it—this guide is simply for your reference. 🙂
🌍 How Should Models Calculate Additional Fees for Global Usage?
As a model, your work is often used not just domestically, but internationally as well.
When this happens, you may wonder: How should I charge for additional country usage?
There’s no fixed formula.
Each model can set their own reasonable pricing based on their personal standards.
Here are some common approaches you might consider:
✅ Different Ways to Set Additional Fees for Global Usage
✔ Model A: "I only charge based on hourly shooting rates!"
✔ Model B: "I have a flat additional fee for global usage!"
✔ Model C: "I charge per country (e.g., Japan $, China $$, USA $$$)!"
✔ Model D: "I charge by region (e.g., Asia $$, Europe $$$, North America $$$$)!"
🌍 How Much Should You Charge for Additional Country Usage?
If you're receiving your first international usage request, you might be unsure how to determine additional fees.
Setting the price too high might discourage clients, while pricing too low may undervalue your work.
To help, we've put together a reference table based on Spotlite’s standards for additional country usage fees.
Use this as a guide to establish your own pricing strategy. 😊
📌 1. Additional Fees for Global Usage (Base Fee + Global)
Below is an example of additional fees for global usage based on a ₩100,000 hourly rate × 5-hour shoot.
Duration | Korea Only (Base Fee) | Global Usage (x1.5 Applied) |
|---|---|---|
6 months | ₩500,000 | ₩750,000 |
12 months | ₩650,000 | ₩975,000 |
18 months | ₩800,000 | ₩1,200,000 |
24 months | ₩950,000 | ₩1,425,000 |
✅ Tip!
While considering the client’s budget, make sure to set a fair price that reflects your value.
📌 2. Additional Fees by Country
If you prefer to charge separately by country, you can base your pricing on frequently requested locations.
Duration | Korea Only (Base Fee) | USA (+₩500,000) | China (+₩300,000) | Japan (+₩200,000) |
|---|---|---|---|---|
6 months | ₩500,000 | ₩1,000,000 | ₩800,000 | ₩700,000 |
12 months | ₩650,000 | ₩1,150,000 | ₩950,000 | ₩850,000 |
18 months | ₩800,000 | ₩1,300,000 | ₩1,100,000 | ₩1,000,000 |
24 months | ₩950,000 | ₩1,450,000 | ₩1,250,000 | ₩1,150,000 |
✅ Tip!
Consider each country’s advertising market value when setting additional fees.
For example, the U.S. generally has higher advertising costs, which can justify a larger fee.
📌 3. Additional Fees by Continent
Another option is to set fees based on regions rather than individual countries.
Duration | Korea Only (Base Fee) | Per Continent (+₩500,000) |
|---|---|---|
6 months | ₩500,000 | ₩1,000,000 |
12 months | ₩650,000 | ₩1,150,000 |
18 months | ₩800,000 | ₩1,300,000 |
24 months | ₩950,000 | ₩1,450,000 |
✅ Tip!
You can group countries by continent (e.g., Asia, Europe, North America) and charge accordingly.
If negotiating fees per country feels complicated, setting regional pricing can simplify the process.
🎯 Set Your Own Standards and Make Smart Proposals for Global Shoots!
The additional fees for international usage are entirely up to the model.
Spotlite does not interfere with pricing decisions, and fee proposals are completely at the model’s discretion.
💡 Things to Consider When Setting Your Rates
✔ Reflect your experience and market value
✔ Factor in the scale of the shoot and usage duration
Each model has different pricing standards, so it’s crucial to define your own terms and communicate them clearly to clients.
Spotlite serves as a platform to help models set fair terms and facilitate smooth negotiations, but we do not get involved in pricing matters.
Now, take charge and propose your own smart pricing for global shoots! 🚀✨