How to create a successful branded lookbook

Jul 12, 2024

Contents

How to create a brand lookbook Storytelling strategies for brand lookbooks

hello. Spotlite, a professional modeling platform that connects brands and talent. As the days get hotter and hotter, you're probably wondering what to wear every day. In times like this, I look to fashion platforms like Moussin, Able, and 29cm, which have a lot of well archived looks and lookbooks that I can reference. Lookbooks are used to showcase new collections or seasonal outfits, but they're now more than just a photo book. Many brands are using lookbooks that maximize their personality and appeal to connect with consumers and inspire them to buy. So what makes an effective brand lookbook strategy? In this article, we'll share some tips and storytelling strategies for creating a lookbook.

How to create a brand lookbook

1) Reflect your brand identity.

A lookbook is more than just a list of products, it's an important tool and medium for visually expressing your brand's identity and philosophy. You need to communicate more than just a pretty model holding a pretty product to consumers. You need to communicate a clear brand identity. Start by using your brand's colors, fonts, logos, and more consistently.

2) Organize according to seasons and themes.

Lookbooks are created season by season, year by year. For your spring/summer lookbook, emphasize bright, airy colors and lightweight garments and materials whenever possible, and for your fall/winter lookbook, emphasize warmer colors and heavier materials. Seasonal and themed lookbooks help consumers get a sense of the season and inspire styling for the season.

View professional model Zarina's profile directly >

3) Keep your styling consistent.

It's good to have consistent styling across all the looks in your lookbook. Everything has to work together: costumes, accessories, hairstyles, makeup, locations, props, etc.

4) Care about visual quality.

Sometimes it's easy to overlook the obvious. The visual quality of a lookbook is very important. High-resolution, stylish photography, striking facial expressions and poses from professional models, and sophisticated locations make a lookbook complete. Discuss your shoot with your professional photographer before the shoot and finalize the details. You'll also need to think about lighting, background settings, and editing.

View professional model Sora's profile >

Storytelling strategies for brand lookbooks

Here are some storytelling strategies to apply to your brand's lookbook.

1. a curiosity-inducing front page

: Use a strong image or memorable phrase on the first page of your lookbook to get people curious about what's coming next. Images that reflect a specific topic or seasonal theme and evoke a certain emotion should be your first choice.

2. narrative and characters

Telling a consistent story throughout the lookbook is very important. This can be done through a specific theme, character, or storyline, of which the lookbook model should be the character that tells the story. The model's facial expressions, poses, and actions in the background should enhance your storytelling to help consumers connect emotionally with your brand. You need to express that the model is having a certain experience or feeling an emotion. A travel-themed lookbook, for example, presents models and products that emphasize a sense of freedom and exploration, drawing the reader into the story.

View professional model Timafey's profile directly >

3. Drive consumer engagement

For digital lookbooks, which are popular these days, you can add interactive elements to engage consumers. For example, click on a specific product to learn more about it, or have an event that encourages consumers to share their style by utilizing social media hashtags and more. Storytelling techniques that engage consumers will help you build strong connections and build brand awareness that will help consumers become fans.

Modeling for a lookbook, can you do it right now?

How can we find the fastest and easiest way to find the best models for our brand's lookbooks amongst the countless models? The answer is simple: check out the 'lookbook' model listings on Spotlite, a professional modeling platform with over 1,000 nationalities, both local and international, and request a quote 'directly' from your favorite model! If you have a pre-determined image of the model you're looking for, the conditions of the shoot, and your budget range, you're more likely to get the model you want faster and more accurately.