How do I model for the S/S 2024 lookbook?
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The colorful flowers that signal spring are almost gone, and it feels like summer is just around the corner. The weather is making me think about what to wear every day. Spring and summer are also the seasons when you can look your best in your own body type, and many brands are shooting lookbooks. It's not just clothes, but also shoes, accessories, hats, bags, and other fashion accessories brands are releasing lookbooks for the season. If you're curious about this season's lookbook shooting trends and casting models to match, follow along now.
S/S 2024 Lookbook Trends
What do this season's brand lookbooks have in common? Here are 5 S/S 2024 lookbook trends we've learned from various brand lookbooks.
1) Utilize natural backgrounds
With summer just around the corner, why not do a lookbook shoot with different background themes?
Summer materials like felt, straw, and linen in particular work well with natural backdrops like open oceans, palm trees, and verdant mountains and fields that are synonymous with summer settings. Utilize a suitable natural background to highlight the summer season!
2) Clean white background
In spring and summer, I find myself utilizing white backgrounds more than other seasons. The different poses and facial expressions of the model, the design and fit of the product, and more are clearly visible. Especially in spring/summer, I prefer a white background so that items don't get lost in the sea of colors.
3) Unchanging black and white photos and mood
Calvin Klein's pre-spring lookbook is the epitome of modern and chic. In particular, the use of white backgrounds and black and white photography in the right shots gives the brand a distinctive feel. Highlight your product's design, pattern, material, and more with black and white photos this season!
4) Use props that fit your concept
This season, we've also seen a lot of brand lookbooks utilizing props to match the concept. Match the tone of the product and props to create a seamless look that draws the eye.
5) A very casual mood
It's a street vibe, but it's not a street vibe as we know it. I'm seeing more everyday concepts (like going to work or going to an appointment) rather than chic or high fashion concepts. Being seen on the street makes the product more integrated into our daily lives.
How to cast models for the 2024 Lookbook
To create lookbooks and photo shoots that showcase your brand's appeal, you need professional models who can capture your concept and mood. If you're new to model casting or find it difficult, there's a one-and-done model casting method that's perfect for you. The idea is simple: filter only models with "lookbook" experience and see their portfolio, lookbook, career, and more at a glance.
In just one minute and one click!
Spotlight, Korea's only professional modeling platform with over 500 domestic and international professional models, also has a large number of professional lookbook models. When you click the Lookbook menu at the top of your website, a list of lookbook models appears immediately.
Just add the models you're interested in or would like a quote for to the list. It's like putting something in a shopping cart. Once you've added all the models you want, you can request a quote at once. After comparing models and quotes, you can choose the model that best suits your needs. Casting lookbook models has never been easier! Get started in the spotlight today!