How a New Brand Booked Models from Hungary, Korea, and Singapore Without a Model Agency | The OWURA Case

Client Introduction

OWURA is a women’s fashion brand that launched in Korea in 2022. It’s the latest project from the designer behind the menswear label CLAD MUSEUM. Known for blending sporty vibes with vibrant colors and subtle, witty details, OWURA offers fresh, stylish looks.

Although relatively new, OWURA's lookbooks exhibit a level of polish that exceeds their age. The key? Their models. Since 2023, OWURA has consistently employed both Korean and international models, giving the brand a diverse and global vibe. All of this has been made possible by Spotlite, a model booking platform that replaces the need for a traditional agency.

Different Nationalities, Different Vibes: OWURA’s Model Booking Strategy

Each season, OWURA hires two female models, usually one Korean and one international, to enhance the brand's overall vibe.

But putting together that lineup isn’t easy. You have to factor in nationality, style, budget, scheduling, and more. That’s why OWURA turned to Spotlite.

Spotlite allows you to set detailed filters, such as nationality, residence, height, and budget. You can instantly view a curated list of matching models. Once you find someone you like, send a booking request and manage all communication and contracts directly on the platform.

👉 Model Agency vs. Spotlite: What's the Best Way to Book Models?

Who Did OWURA Book?

Here are the models OWURA booked using Spotlite:

2023: Bokyo Choi (Korea) & Shin (Singapore)

Bokyo Choi possesses refined features and a calm energy, bringing an exotic touch that is ideal for high-concept shoots. Her experience spans campaigns for underwear, beauty, and fashion.

👉 Book model Bokyo Choi

Shin, from Singapore, has clean features and a fresh look. She effortlessly shifts between cute and edgy styles, aligning perfectly with OWURA’s eclectic aesthetic.

👉 Book model Shin

2024: Shin (Singapore) & Luna (Korea)

Luna exudes a chic, high-end presence, with delicate monolid eyes. Her portfolio encompasses a wide range of projects, including swimwear and bridal shoots, as well as major campaigns for Hyundai Card and Samsung’s Z Flip.

👉 Book model Luna

2025: Bae Soo-hyun (Korea) & Panni (Hungary)

Bae Soo-hyun offers a bright, casual energy that complements OWURA’s vibrant identity.

👉 Book model Bae Soo-hyun

Panni, from Hungary, brings a cool, nonchalant vibe suited to minimalist and avant-garde styling. She has become a go-to model for Asian brands seeking to add international appeal.

👉 Book model Panni

Why the Fashion Brand Loves Spotlite

1. Fast Model Discovery

Spotlite’s powerful filters enable you to search for models by nationality, residence, budget, height, and more. In the past, booking foreign models meant contacting multiple model agencies and waiting for replies. Spotlite provides you with a complete list instantly, dramatically reducing booking time.

2. Easy Budget Management with Real-Time Quotes

Enter your shoot duration and usage rights, and Spotlite provides an instant estimated quote. This helps brands make fast, informed decisions without risking budget overruns.

3. All-in-One Communication and Contracts

Everything—from booking requests and concept discussions to availability checks and finalizing contracts—happens within Spotlite. The Spotlite team also offers helpful reminders and support leading up to the shoot.

4. Smooth Repeat Bookings

Save your favorite models for quick access and rebooking. OWURA used this feature to book Shin for two consecutive seasons.

OWURA’s experience shows how Spotlite helps brands simplify model sourcing and shoot coordination. It’s not just a matching tool—it’s a full-scale production partner. Want to see how other brands, from Sulwhasoo and The North Face to fast-growing startups, use Spotlite? Explore more case studies below.

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👉 See how brands from Sulwhasoo and The North Face to rising startups use Spotlite