"BREAKPOINT" - Samsung Fashion Institute's Top 10 Issues in the Fashion Industry in 23 Years

Dec 21, 2023

Contents

1️⃣ Beware of Skidding, Fashion Market: How Fashion Grew Amidst Unrest 2️⃣ Replacement of Brand Generation: Replacement of Brand Generation 3️⃣ Experience is a Rival of Fashion: Fashion's Rival is Experience 4️⃣ Acquiring the Next New Luxury: Discovering the Next New Luxury 5️⃣ K-Fashion, Going Abroad: K-Fashion Market Expands, Going Overseas 6️⃣ Painting the Map Red by Online: Online Accelerates Offline Territory Expansion 7️⃣ Old Money Look Comes Back: The Return of the Old Money Look 8️⃣ Intuitive "F-type" Consumer: F-type consumers that respond to IP content 9️⃣ Nearby Hot Neighbor: The Rise of Satellite Neighborhoods 🔟 TikTok Couture, "-core": TikTok Couture, flooding of OOcore What if you're a brand preparing for 2024?

Samsung Fashion Institute at the end of each year,
We're going to wrap up this year's fashion industry with a few issues
Report on the market outlook for the coming year.

This week, 2024 is just around the corner,
Reviewing the top 10 issues that will shape the fashion industry in 2023 with "BREAKPOINT" in front of them.
Let's welcome them together! 👗

1️⃣ Beware of Skidding, Fashion Market: How Fashion Grew Amidst Unrest

While rising prices have dampened consumer sentiment, the
The fashion industry has grown in the meantime.

While luxury brands, which have been driving department store sales, have slowed.
The Sports and Outdoors category continued to grow.

We also covered the Sports & Outdoors category trends in the article below!

👉 (Click!) Catch up on cold weather, outdoor & gorpcore model trends

As the gopcore look became more mainstream,
Naturally, premium outdoor brands started to take notice.
Arc'teryx, SALOMON, and 66NORTH to name a few.

2️⃣ Replacement of Brand Generation: Replacement of Brand Generation

New Contemporary Specialty, Hyperground, New Street, etc.
It's also a year of brand generational change with an emerging brand base.

Among other things, it's also known as maitre d', maitre françois, mardi mecrédie, and maitre d'.
The so-called "three-horse brands" were the hottest brands to watch.

New brand launches continue in the fast-growing golfwear category,
Also check out the golfwear trends we featured in Spotlite!

👉 (Click!) 2324" Golf Wear & Golf Model Trends

In particular, golfwear was combined with the old money trend for FW23,
It was interesting to see different interpretations of the trend from Hillcreek, Fairlair, and Maison Kitsune.

3️⃣ Experience is a Rival of Fashion: Fashion's Rival is Experience

Fashion brands are no longer competing within the same fashion category.
Within the broader "lifestyle" category, who's taking up more of your customers' time?
We were competing with a lot of different brands/services.

The pop-up store craze is a prime example.

To capture customer time offline
We started to organize the space not just for shopping, but for a variety of audio-visual experiences.

Also check out the holiday fashion display we featured in our Spotlite

👉 (Click!) Top 3 exhibit picks for the fashion-conscious among you this upcoming holiday season

Gentlemonster's 2024 OPTICAL COLLECTION POP-UP is now displayed in the
It's a great example of a great pop-up store.

Offline, you can not only browse your optical collection, but you can also use the
Combined with the online experience, you can even get a Gentlemonster student ID.

4️⃣ Acquiring the Next New Luxury: Discovering the Next New Luxury

Samsung C&T's fashion division highlighted 'Jacquemus,' 'Studio Nicholson,' and 'Ganni' as three of the top newcomers,

Hansom is the exclusive importer of Gabriela Hearst, Veronica Beard, Totême, and more,

Shinsegae International presented "Reformation" and "Courrèges".

Other movies introduced in Korea include Fear of God and NOAH.

5️⃣ K-Fashion, Going Abroad: K-Fashion Market Expands, Going Overseas

The K-culture boom has spilled over into K-fashion.

In the article below, we introduced 4 of Vogue's favorite K-fashion brands.

👉 (Click!) K-Fashion Representative Brands: uk:kin, BLR, AJOBYAJO, HOLY NUMBER 7

Described as "the high-end denim brand favored by KPOP stars," BLR is the
Newzine was also featured on the representative poster for Seoul Fashion Week 23FW.

6️⃣ Painting the Map Red by Online: Online Accelerates Offline Territory Expansion

If your brand has grown from an online base to
The trend to expand offline is also in full swing.

Mushin's Mushin Terrace, Square Holy Water, and Empyrean.
Hansom's EQL, Tom Greyhound,
There's also Stage 35, Samsung C&T's fashion division.

7️⃣ Old Money Look Comes Back: The Return of the Old Money Look

Since the economic crisis, there's been a trend toward "Quiet Luxury," where wealth is not directly displayed.

Phoebe Philo, the former head of Old Navy Look's flagship brand CELINE, has launched her own eponymous brand.

8️⃣ Intuitive "F-type" Consumer: F-type consumers that respond to IP content

Today's consumers are crazy about things like YouTube Shorts, which are short, easy, and entertaining while still showing your taste.
In fashion, the popularity of keyrings is a good example of this.

Even seemingly unconventional items like the 'MISCHIEF' big red boots were a hit.

Mischief's Big Red Boots and other worlds can also be seen in a physical exhibit.

👉 (Click!) Top 3 exhibit picks for the fashion-conscious among you this upcoming holiday season

9️⃣ Nearby Hot Neighbor: The Rise of Satellite Neighborhoods

Seongsu-dong and Hannam-dong, which were already hot spots, have become
It is expanding to Sindang-dong (Hipdang-dong), Sinsan (Yongridang-gil), and Songjeong-dong.