Brand success strategy?! Benefits of using foreign models
hello. Spotlite is the easiest and most accurate way to find talent. These days, when you look at lookbooks or digital content from brands across fashion, beauty, sports, and more, you'll see more foreign models than ever before. Not only big brands, but also small brands or online stores have started using foreign models to differentiate their brand concepts. As an advertiser, using celebrities or local models can be effective, but casting international models opens up new opportunities and other benefits for brands. So, in this content, we'll explore the positive impact that international models can have on your brand and what you need to consider when casting them.
Advantages of hiring foreign models
1. acquire a global image
By using foreign models, brands can strengthen their presence in the global market. In particular, the recent global phenomenon of Hallyu, or K-content, has led to the popularity of all things Korean, including pop stars, dramas, and movies, as well as K-beauty and K-fashion. A domestic brand has the opportunity to become a global brand at any time with effective online marketing efforts and a global model. Now, given that your brand's customer base is global, it's a good idea to choose a model. Use models of different nationalities to familiarize yourself with customers around the world.
Foreign model Luca Get a quote >
2. cost-effectiveness
You can't ignore the cost of recruiting either. In some markets, the cost of a foreign model is often lower than the cost of a celebrity or homegrown model, and in some cases, foreign models generate better brand awareness or sales. It's relatively low-cost, high-efficiency, so to speak. This allows brands to run high-quality ad campaigns and save money at the same time. Also, if you're a new brand, foreign models can help you build your initial brand image at a relatively low cost.
3. differentiated images
The unique looks and styling of foreign models can give your brand a distinctive image. Especially for brands that want a more upscale, premium image, they tend to favor the body proportions and distinctive features that only foreign models possess.
Get a quote for the foreign model Gasper >
Considerations for hiring foreign models
First, make sure it aligns with your brand identity.
You should evaluate whether the foreign model's appearance, personality, and vibe are consistent with your brand's message and product concept. For example, if you're shooting a lookbook for a casual brand and you have a model with a great vibe and a deeply sensitive personality, it's not going to turn out well.
Check and evaluate the model's experience and expertise.
Check out the model's portfolio and comp card to make sure their experience is real and aligned with our brand. We recommend choosing a model with similar experience and a quick understanding of shooting. It can be difficult to make an accurate assessment based on photos alone. If you have a video, check it out.
Foreign Model Alina Get a quote >
Negotiate the terms of the contract and the disbursement of funds.
Brands and models, and both parties should discuss the terms of the agreement in advance so that they are mutually agreeable. The more specific the terms of the contract, the better. Make sure your contract doesn't allow for no-shows on shoot days, excessive demands during the shoot, or delayed release of funds.
Casting foreign models that bring good results to your brand is now easy!
Foreign models allow brands to grow bigger. Advantages like differentiation, cost-effectiveness, and a stronger global image give brands a competitive edge in a broader marketplace. Don't forget these three considerations when booking foreign models! The right fit for your brand, the model's experience and expertise, and the terms of the contract are all necessary for a successful model casting.
But if you don't have time to juggle these three things yourself, there are platforms that do it all for you. Spotlite makes it easy to find models with a wealth of experience and expertise that align with your brand image in just a few clicks. Best of all, you can get quotes from foreign models just by signing up, so you don't have to worry about extra costs or hidden fees! Leave all the complicated stuff to Spotlite - the platform even manages your billing and contracts!