Athleisure is all the rage in 2024! How to Cast a Model?
๐Take 5 minutesto
โ Learn the athleisure fashion trends for 2024.
โ Find models for outdoor, athleisure, sports brands, and more.
hello. It's the Spotlite, where our brand and talent connect. What are you wearing to work these days? The warmer the weather, the more we think about what to wear. I thought I would dress like a career woman from a soap opera, but as time went on, I realized that what I was looking for was comfortable clothes. I think that's why more people are embracing clothes and items like jogger pants or slacks, technical outerwear, and comfortable walking shoes that can be worn for any occasion as everyday fashion. This style of clothing is called athleisure, and it doesn't seem to be slowing down this summer. In this article, we'll talk about the athleisure trend and how to find models that fit the bill.
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What is Athlete?
Athleisure comes from Athletic leisure, which is a combination of exercise and leisure. It's a style of clothing that's appropriate for sporting activities but fashionable enough to blend in with the rest of your life. In other words, today's athleisure is about being active, functional, and fashionable at the same time. Previously perceived as simply sports apparel, it has recently become a fashion centerpiece that can be worn as everyday wear due to changes in lifestyle and personal values.
Image = Son Naeun, Kwon Nara, and Sli on Instagram
Top 3 athleisure brands
Jeximix
Jeximix, the No. 1 athleisure brand in Korea, is an example of a company that has succeeded in penetrating the Korean market with products that are cheaper than Lululemon and tailored to the 'Korean fit'. Now we're expanding beyond Korea, to Asia, to the world. More recently, the brand has strengthened its portfolio with the launch of the 24 SS golf collection and a focus on business casual looks.
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Andar
Meanwhile, Andar announced actress Jeon Ji Hyun as the brand's face in April. The new ad campaign showcases Andar's new brand vision, which is to "spread a culture of exercise as a matter of course in everyday life. We're also working on expanding our lineup, enhancing our walker collection with high-performance swimwear and more.
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Mulaware
Finally, for its S/S 2024 collection, Mulberry explored the theme of "muladness," celebrating a day where everyday life and exercise mean something, no matter how small. The brand offers shirts, jackets, pants, and more in casual designs that can be worn for workouts or everyday wear.
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Is it easy to find the right model for an athleisure brand?
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In addition to the aforementioned top 3 athleisure brands in Korea, there are many other small brands. We're seeing more and more brands offering products that can be worn for sports like yoga, tennis, Pilates, golf, and hiking, but also for everyday wear, depending on your personal preference. In fact, athleisure and outdoor brands make up a large portion of the requests we receive for our Spotlite. For example, the brand Allure Aesthetica recently shot with modelNahee and Limelight Apparel with model Benjaminand celebrities. Both brands expressed great satisfaction with the Spotlite and their models.
Spotlite is the easiest way to find a model that expresses the functionality and activity of your product, while also creating a "I want to try it on" feeling. On Spotlite, a modeling platform with over 1000 professional models, select the 'fitness ' or 'golf/tennis' menu to instantly see a list of models with that specialty and request a quote in one step. Meet professional models with real-life experience working with athleisure, outdoor, and sports brands to showcase your brand to the world!