A must-read for busy brands! Essentials for a flawless lookbook shoot and brand campaign
hello. Spotlite, the world's fastest and easiest model casting. In a brand lookbook or commercial, models serve to effectively showcase the product in action, emotionally communicate the brand's message, and help consumers make an emotional connection. This strengthens your brand image and maximizes the marketing and promotion of your products. Whereas in the past, celebrities such as entertainers and sports stars were the primary models and clients were mostly big-name brands, the role of lookbook or commercial modeling has expanded to include influencers, professional models, and ordinary people of all levels of fame, and the barriers to entry for booking and shooting have been lowered. For brands, using models has become an easier and more accessible way to promote than it used to be. However, many clients are still confused, so in this article, I'm going to share with you the elements that you should check before you start a brand lookbook shoot or campaign (commercial).
View professional model Valerie's profile directly >
1. Concepts matter!
: The first step to a successful product shoot is to have a clear concept. The concept sets the direction for the entire shoot. Start with a clear concept to effectively communicate your product's core message, mission statement, and brand identity.
TIP: Create a concept that reflects your brand identity and philosophy. For example, in the case of food brand Pulmuwon, we created ads with a concept that reflects the brand's identity of 'eating right', and in the case of Innisfree, we ran a campaign with a concept set in Jeju Island.
2. Get a model that matches your concept!
: Do you have a concept for the shoot? Then it's time to find a model that fits the concept. Models play a big role in shaping the image of your product, so it's important to make a careful decision when hiring them.
TIP: Don't forget to choose a model that fits your brand image! The model's style, look, and vibe should match your product and brand.
TIP: If you can, try to find a model who has a lot of experience shooting and can handle a variety of poses and facial expressions . The more professional and experienced they are, the smoother the shoot will go and the better the results are likely to be.
Professional model Peris Kagiri Profile Offline >
It's not easy to find a model that fits your brand image. It's also hard to find models who are experienced and professional. There's a lot of work to do to get a shoot off the ground...when do you find a model, get a quote, and move forward with a contract?
For brands that are too busy to hire models but still want to make sure they're perfect, Spotlite recommends over 1000 professional models with experience in a variety of fields and with different personalities.
In just a few clicks, in just a few minutes! From model quotation to booking in one step!
Read the article How to cast professional models >
3. Organize your shooting location in advance!
: Have an idea of where you want to shoot from the start of your concept. It's a good idea to arrange for a suitable location to capture the mood and message of your product. If you're working with a studio or agency to find a venue, pay extra attention to communication. It's important to communicate clearly and consistently about the purpose, concept, use and brand story of the shoot.
Visit professional model Lina's profile >
4.I need a photographer with a high level of understanding.
It doesn't matter how good the model is or how beautiful the location is, if the photographer isn't up to the task, the results won't be great. It's important to choose a photographer who understands your product and concept and can capture your subject matter well.
TIP: Review the photographer's portfolio in advance to get a feel for their style and capabilities. We recommend prioritizing photographers who have a lot of experience shooting related products.
5. delicate styling and props.
Small details make a big difference. You can enhance your work by paying attention to the styling and props that complete the details of your shoot. For example, if it's a summer concept shoot, you can use beach props, or if it's a lookbook shoot for the office, you can pair it with appropriate workplace items.
View professional model Timo's profile >
Successful brand lookbook shoots and campaigns require thorough planning and preparation. From conceptualizing your shoot, to choosing models, location (finding a studio), and photographer, consider each element carefully to create the perfect shoot.
Finding models, finding studios, finding photographers...
Don't make it harder and more expensive!
Check out our Spotlite on professional modeling platforms to see professional models working in a variety of fields, including lookbook and commercial models! With just a few clicks, you can contact us directly for a quote and get shoot availability and pricing directly from the model. Get the most transparent and reasonable quotes, compare and decide! In addition to finding models, we can also help you find crew and studio talent like photographers, hair and makeup artists, and stylists. If you're still having trouble, the Spotlite CX team is here to support you on ChannelTalk and KakaoTalk, so feel free to reach out 🙂.