2024 Golfwear Trends & Model Casting
hello. Spotlite, where you'll find the best talent. There's a sport that has become more popular than ever in recent years. That's "golf. Golf, like tennis, was previously perceived as an upscale sport that was only popular with a certain group or generation, but since the pandemic, it has become a sport that is loved by everyone. Part of the reason for its popularity is the change in golf apparel. Golfwear has started to move away from traditional designs and imagery and become more innovative, appealing to many younger golfers and Generation MZ. They've also become part of the lifestyle, joining the trend of blurring the lines between athletic and everyday wear. Today, we're going to take a quick look at some of these golf wear items. We'll take a look at the top three golfwear trends for 2024, with a focus on our own country, and show you how to find the right model for your golfwear brand.
2024 Golfwear Trends
Missing fields and the boundaries of routine
The popularity of genderless fashion items like jogger pants, tops, jumpsuits, and woven vests that express a playful, free-spirited attitude and can be worn effortlessly in everyday life remains strong. In particular, we saw a dramatic increase in #golfwear search volume and purchase volume on online channels that Gen MZ typically shop, such as Moo Gentleman and Able. We're seeing more demand for our golfwear brand, especially through online channels. In the current market, we try to stay ahead of the curve by communicating through these online channels and reacting immediately to what's hot in the market and what our customers are saying.
Sustainable materials
With the recent focus on sustainability (ESG), golfwear brands are also using sustainable materials and adopting eco-friendly practices in their production. Sustainable materials such as organic cotton, breathable materials, and recycled materials are gaining traction. Being environmentally friendly sends a clear brand philosophy out into the world and resonates positively among MZ consumers.
Golfwear Brand Cornergreen Model Hamlet Get a Quote >
Use modern design and bold colors
In the past, golfwear was classic and luxurious, but now we are trying to revolutionize the image of traditional golfwear and reflect modern styles. For example, we're seeing a lot of vibrant and intense colors, whereas in the past we used to use mostly neutral colors like white and black. Vibrant colors like neon, orange, and turquoise blue are all the rage.
It also uses diagonal stripes, geometric patterns, and balanced color blocks to bring a modern flair to a collection that is now loved by an entire generation, helping to make golf more popular with the masses.
How to find the right model for your golfwear brand
Define your brand identity, then define your desired style and shoot concept.
Have some idea of what you're looking for in a model profile. The more details, the better! (Model's nationality, height, hairstyle, body type, appearance, distinctive feel, etc.)
Get a quote for golfwear brand Rings, model Julie >
③ Enter the professional model casting platform, Spotlite, and click the Golf/Tennis button at the top.
④ Check out the list of models with experience in golf and tennis brands at a glance and add them to your model list if you like what you see.
⑤ When you're done adding your list of models you're interested in, enter your shoot information and click Get a quote at once.
⑦ Check the model's answer with KakaoTalk, compare, and decide.